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Posts Tagged "small business"

What’s Trending?

By on Aug 22, 2015 in News | 0 comments

One of the first questions clients ask me when we talk about their content is – How can we stay relevant? The second – How can we get the media interested in the stories we need to tell? These are two very important questions and the answers are easier than you would think. Read the News – Sometimes it’s just that simple. And if you aren’t following your industry’s news or the national news about topics related to your industry, then you already missed the first step in staying relevant. The title of this post says it all – What’s trending? Meaning what is everyone talking about related to your industry and are you a part of that conversation. If not, why not? Give Your Two Cents – Through creating content you can join the conversation. You can write and pitch stories with your own unique viewpoint about what’s being talked about in your industry. Do you agree? Disagree? Have another angle to add? Post the content to your website and share it via social media. Respond to other articles and get your name and business out there. Silence is your enemy. Know Your Research – What is the research from your field saying? What new studies are coming down the pike? Stay informed and keep up to date. The more you are in-the-know, the easier you can share information and be a resource and expert to your audience and the media. Be a Conversation Starter – Don’t sit back and wait for others to start the important dialogue. If there are related subjects in your field not being discussed and you think it’s important, start the conversation yourself and invite others to join you. Nothing positions you as a leader quicker than being in front of the story but you have to stay current in your industry to be relevant....

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After a Media Interview

By on Apr 28, 2015 in News | 0 comments

If you think your work is over once you’ve given a media interview, think again. A few perfect touches after the interview can ensure you make the most out of your media exposure and position you perfectly for future interviews. Follow up: Don’t forget to follow-up after the interview, especially if you promised to send additional information during the interview. Send a note or email and use this opportunity to say thank you and briefly reiterate any points you want to make clear. This is also the time you can briefly add in a point or two you might have forgotten, and let the journalist know you are available should they need additional information. Always let them know you are willing to further assist in this or any future story. While you may not hear back from the journalist, they won’t forget the gesture, and it leaves the door open for future contact. Share: Make sure to keep watch for the news segment or story to run. When it’s available, use this as another opportunity to keep your network informed. Post the link on your website and social media pages as well as include the coverage in your most recent press kit. If it’s a really compelling piece, send an email newsletter with the link and additional thoughts and comments on the story that’s relevant to your readership. Get Social: If you aren’t already, make sure you follow the journalist and the news outlet on Twitter and Facebook if their professional pages are available. Twitter is a great way to connect with journalists. Evaluate: The only way you’ll get better at media interviews is to really evaluate how you do from interview to interview. Remember what you did well and think about how you could improve upon areas that need improvement. Were you prepared? Could you have provided better research or information from your industry or organization? Were there questions you stumbled over or ones that should have been easier for you to answer? It’s okay, good media interviews take practice for even the most seasoned professional. Evaluate and keep...

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Before a Media Interview

By on Feb 18, 2015 in News | 0 comments

For even the most seasoned professionals, media interviews can be stressful. Will I say the right thing? Will I know all the answers? What if they ask something I don’t know or have all the facts about? What if I’m misquoted? For many business and nonprofit leaders, the stress of the media interview can be a reason to turn down the opportunity. But a good interview is one of the most effective tools in your public relations arsenal. And if you are prepared, it can ease the stress and make for a more effective interview. Here are a few ways to prep for an effective media interview: Questions: Don’t be afraid to ask the journalist questions before the interview takes place so you can prepare in advance. Try to find out what information or research would be helpful to them, what their angle on the story will be and anyone else they might be interviewing for their story. Some journalists are even willing to email their questions ahead of time so you can prepare. Don’t forget to research the journalist and see the other stories they have written. Research: Make sure you know your subject and any current available research – both research you support and research you may be opposed to or may be controversial. Make sure you are well-versed in both. Have facts and figures and any other relevant data available during the interview so it’s an easy reference for you. In addition, make sure you prepare and have on hand any company fact sheets and backgrounders. Practice: If you have not received the journalist’s questions ahead of the interview, prepare your own Q&A of potential questions. Don’t forget to include some difficult or challenging questions a journalist may ask so you can practice how to answer in the most positive way. Even consider asking a co-worker to practice interviewing you so you can see how your responses sound to someone else. This also helps you refine your responses. Sound bites: Sometimes the simplest answers are best. Practice and hone your messages to a few key points. Creating simplified quotable key messages will help ensure your information comes across correctly and your words aren’t misconstrued. If you...

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