One of the first questions clients ask me when we talk about their content is – How can we stay relevant? The second – How can we get the media interested in the stories we need to tell?
These are two very important questions and the answers are easier than you would think.
Read the News – Sometimes it’s just that simple. And if you aren’t following your industry’s news or the national news about topics related to your industry, then you already missed the first step in staying relevant. The title of this post says it all – What’s trending? Meaning what is everyone talking about related to your industry and are you a part of that conversation. If not, why not?
Give Your Two Cents – Through creating content you can join the conversation. You can write and pitch stories with your own unique viewpoint about what’s being talked about in your industry. Do you agree? Disagree? Have another angle to add? Post the content to your website and share it via social media. Respond to other articles and get your name and business out there. Silence is your enemy.
Know Your Research – What is the research from your field saying? What new studies are coming down the pike? Stay informed and keep up to date. The more you are in-the-know, the easier you can share information and be a resource and expert to your audience and the media.
Be a Conversation Starter – Don’t sit back and wait for others to start the important dialogue. If there are related subjects in your field not being discussed and you think it’s important, start the conversation yourself and invite others to join you. Nothing positions you as a leader quicker than being in front of the story but you have to stay current in your industry to be relevant.