Stacy is more than just a professional writer. She is a messaging strategist. With a background in journalism and psychology, Stacy understands audience motivation. She can help you get to the very heart of what your audience needs to know. And often, it’s not what you think.
From copywriting, public relations and content for digital media and even grants, Stacy takes on a wide array of projects for various industries across the U.S. Small businesses, nonprofits, government agencies, ad and marketing agencies as well as freelance graphic and web designers have all been Stacy’s clients.
Content matters. What is your messaging platform? It’s more than just who you are and what you do. Your messaging platform should be about creating an emotional connection to your audience and compelling them to action. Whether it’s a brochure, a press release or content for digital media like your website, social media or blog, it’s all about sharing information and getting your audience to connect emotionally with who you are and what you do.
Understanding your audience. Who is your audience? What matters to them? What motivates? What compels them to action? These are important questions and ones you and Stacy will explore when working together to create content that hits the mark time after time. Your audience needs to feel like they matter to you. You need to work to create brand loyalty and move your audience from merely reading your content to using your service or buying your product and engaging with you long-term.
Brand consistency. Tone, voice and writing style differ for every client. It’s important to know what image you wish to project. The content you have is as important to your brand as your visual image. Do you say the same things across mediums or are you giving confusing and conflicting messages? This is all a factor when working with Stacy even for the most simple of projects.
Outside perspective helps. Many clients come to us not because they can’t write the content themselves. They often can. But sometimes, it takes an outside perspective to pull their messaging platform together. Sometimes just having a fresh set of eyes on your content makes all the difference.